Sales Funnel Templates For Beginners

Growing your business online is a tricky task because you do not see the usual consumer behaviour compared to a physical setup. In addition to that, you must successfully market your products and capture your customer’s interest long enough for them to place an order. With that said, you need an effective sales funnel.

Having a working sales funnel in your business will help you analyze your consumers’ behaviours even if it is just through the computer screen. A sales funnel functions by providing you with insight into your customers’ buying journey, which is information that you can use to create more enticing leads and paying customers.

This article will tackle all you need to know about a sales funnel to guide you in your business.

What Is A Sales Funnel?

As previously stated, a sales funnel gives you a visual representation of your customer’s buying journey. Its typical structure has a wide top that gradually becomes more narrow as it goes down. This structure is meant to show you how potential customers are filtered into relevant leads and turned into paying customers as the buying journey progresses.

The 4 Most Common Sales Funnel Stages

The most common sales funnel structure has the acronym AIDA which stands for Awareness, Interest, Decision, and Action. These stages represent your potential customer’s thought process, and each stage requires a unique approach and course of action from you.

Awareness

The first and foremost step is to get the attention of your potential customers. They may hear of your business through your ads, from a Facebook post shared by a friend, a viral TikTok, or similarly something else. The bottom line is that your potential customers now know your business and what you have to offer.

Interest

Once your potential customers are aware of your brand, you must now spark their interest. Awareness and interest usually go together, so with that said, you have to make sure that whatever medium they see your business from it will be equally enticing as the rest. In the interest stage, your potential customers will most likely be doing their research and comparing your products to your competitors. Having said that, you need to create content that will increase their interest and set your products apart. This course of action will push them to make a decision.

Decision

If you were successful in the first two stages, then your potential customers will most likely make the decision to buy from you. If you want to ensure the deal further, you may even throw in an offer of free shipping, discounted price, or bonus product.

Action

Last but definitely not the least step is when your potential customers finally take action of purchasing your product or service. You may think that your work is done, but it is far from that. You must now ensure that those first-time customers will be returning customers. To accomplish that, you must see to it that you give them the best service or product possible and provide excellent customer service.

Sales Funnel Templates for Beginners

Given the great importance of a sales funnel, we understand that it can get quite intimidating for beginners. With all the varying types, the most important is the inclusion of the previous four mentioned stages. To give you more ideas on sales funnels, here are sales funnel templates that are for beginners:

SaaS Businesses

A SaaS sales funnel aims to do the following:

Reduce customer acquisition cost
Drive quality sign-ups
Create high engagement and loyal customers

You will achieve those goals by identifying your target audience, proper branding, and a good team. You may also make use of advertisers and content marketing. To check on your business progress, here are some of the questions you need to ask:

How many people are visiting your website?
How many people click on your ads?
Are your customers coming from ads, referrals, direct approach, word of mouth advertising, google search, etc.?
Are your customers interested enough to join your newsletter or try your free trial?
How often do your customers repurchase?
Are they satisfied with your service?

Service, Agency, and Consultancy Businesses

Service businesses are more challenging to manage than the one previously mentioned since there is no physical product. With that said, you have to focus on building customer relations. Your marketing would also be more effective if you have people vouching for your service.

Here are some of the key things you should get done:

Gather data through surveys, case studies, and interviews to know what your market needs.
Identify who your target customers are and get in touch with me
Set up meetings to pitch your service to your potential customers
Once you are hired, make sure the service is remarkable to be recommended to others.

Enterprise Businesses

Enterprise sales are somewhat difficult because not only do you need customers but also investors. To achieve this, here are some steps you may take:

Set an appointment with the investors that you want in your business and ensure that you have gotten enough of their attention to let you pitch your idea.
Present an impressive demo to convince them to invest in your enterprise. You must also be able to answer all of their questions and suggestions.
If you have spiked their interest in the demo, they will ask for a trial or proposal. This stage is the most crucial one because this is where they will base their decision.
For a successfully closed deal, you just have to ensure the consistency of your performance, but if your deal is rejected, then you must take note of what you did wrong in order to avoid it in your next pitch.

If you want more guidance on sales funnels, you may opt to use tools such as Kantra, Ontraport, ClickFunnels, Cartflows, Leadpages, ActiveCampaign, Mailchimp, and Kajabi. These platforms are focused on maximizing your sales funnel and are easy to use. As long as you have an effective sales funnel, the higher the chances that your business will succeed.