How to Create a Marketing Funnel: 4 Crucial Steps to Take

Whether you’re a digital content creator or are running a physical store, engaging customers – and retaining them – is a viable aspect for your success. Regardless of what you’re putting out in the market, it’s bound to solve your customers’ problems or fill imminent gaps in their needs.

Contemporary businesses are shifting focus from traditional marketing approaches that involve cold advertisements and pitching to consumers. Customers now have more exhaustive alternatives for services and products, contrary to past times. Therefore, it prompts businesses to create subtle ways to facilitate better customer engagement and maintain them long-term. And that’s when marketing funnels come in place.

This article will expound on how to create a marketing funnel and what it generally entails to keep you in the know.

WHAT IS A MARKETING FUNNEL?

A marketing funnel is a subtle model feasible for most businesses and involves engaging customers while retaining them in the long term. Besides, it encompasses all post-interaction processes that keep a customer in touch for future engagement.

Businesses strive to sell their products to an enormous customer count in the market, which isn’t just a piece of cake in today’s world of commerce. Most digital marketers have witty ways of heightening customer involvement, including using the digital space. Companies also use websites with engaging landing pages which facilitate customer involvement, thanks to Search Engine Optimization (SEO).

And while SEO techniques are evolving by the day, the focus lies in harnessing their marketing potential in the first place. Optimizing your website content goes a long way into bulging sales.

Here’s why a marketing funnel is the treasure trove for your business.

IT PUTS YOU ON THE MARKETING FRONTLINE

Having an incredible number of people chasing your products can make you feel accomplished, but the opposite may sound quite true. Perhaps, only a tiny percentage may be compelled to make actual purchases – which can frustrate your marketing effort.

The truth is, numerous goal-oriented customers are seeking what you offer, and they’re likely to engage further in making purchases. But, would they find if you don’t reach out? That’s highly unlikely.

GENERATES LEADS TO YOUR BUSINESS

If you’re more inclined to creating products and less involved in marketing, a sales funnel can be your incredible partner. A working funnel does all the work once you keep it up and running, which works for a busy routine.

A WORKING SALES FUNNEL GIVES YOU PERPETUAL SERVICES

Creating a marketing funnel can feel daunting, but once it catches up, there’s no turning back. A working marketing funnel guarantees long-term service with a continuous run that sees you focus less on marketing and concentrate more on production.

WAYS ON HOW TO CREATE A MARKETING FUNNEL

With much said, here’s how you create a working marketing funnel.

1. DEVICE A LEAD MAGNET OR A TRIPWIRE PRODUCT

This step raises the curtains for the entire funnel creation procedure and is an essential way of getting people to buy into what you’re offering.

A tripwire product is an incredible low-cost decoy that grabs potential customers’ attention. On the other hand, lead magnets work entirely the same, ushering in the opportunity to put active customers in the bag.

Creating free trials, one-time low-cost products, free online courses, and free samples engages a group of buyers. Most essentially, consider giving out what your customers need or solve a small portion of their problems to tie them up and make them come for more.

2. BUILD AWARENESS

Once you engage your customers, it’s time to acquaint them with what they need to hear – more information on the product.

Typically, some customers would falter and bounce away. However, an incredible number will stay and keep on engaging if your tripwire product and lead magnets are up to scratch. An ideal way to do this is using social media sales funnels to reach larger audiences.

Tell your story and let what you’re offering to be known to your customers. The objective is to get people more interested and invested in your products. If they understand how fantastic your offers are, they’ll stay, asking for more.

3. CONVERT CUSTOMER INDECISION TO SURETY

From here, you’re a step closer to making a successful marketing funnel since this is where customers decide.

Still, though, you have an immense part to play – and the most crucial. At this stage, your customers should be all eyes and ears, warmed up to listen to what you’re offering them. Therefore, spit it all out and be sure to use a modal tone and a professional attitude for the pitching.

You can offer your best products and use a witty combo of techniques as lures to make them make purchases. This combo can be in the form of coupons and bonus offers or an “ask to buy” soliciting. If it impresses them – which at this stage is highly likely – they’ll make purchases!

4. KEEP YOUR CUSTOMERS STICKING AROUND AND ASKING FOR MORE

At this point, your marketing funnel is up and rolling. Once they start making purchases, count that as a win.

Nonetheless, keeping these customers should be your ultimate goal to realize consistent engagement in the long term. Most marketers would create an alternative marketing channel, which works entirely well. But if that feels too stretchy for you, you can still get creative and hold on to them for as long as you can serve them.

One ideal way is asking them to subscribe to weekly newsletters to stay up to date with new releases or products. However, make sure that each newsletter brings something new to the table because boring products can bore the life out of them and leave.

BEST MARKETING FUNNEL TOOLS TO USE

Sometimes, it can be strenuous for businesses to create working marketing funnels, given the intricate tech elements. If that’s your case, fret not because there are numerous savvy tools you can use to create efficient landing pages, lead magnets, and automate emails. Use these tools to aid you in creating your marketing funnel.

LeadPages [https://www.leadpages.com/product] ActiveCampaign [http://activecampaign.com/]
MailChimp [https://mailchimp.com/marketing-glossary/serp/]
CartFllow [https://cartflows.com/]
ClickFunnels [https://www.clickfunnels.com/]

CONCLUSION

Creating a working marketing funnel is incredibly essential as it advances leads to a site. Whether you’re a digital marketer or a company’s sales representative, you’d agree that creating a marketing funnel goes a long way into making you successful. However, you must be creative enough to not only engage customers but hold on to them in the long term.